Overview

Captivate Your Audience Now

The world of advertising is rapidly changing as consumers are starting to become less and less influenced by traditional forms of media such as TV and Internet. Known as the "third screen," more and more advertisers today are starting to realize the powerful reach of mobile advertising as it has become the world's fastest-growing ad medium.

Mobile advertising is on the rise.

• Users use their mobile handset for 4.5 hours a month on average
• Mobile has CTRs between 2% and 5%, compared to CTRs of less than 1% for Online advertising
• Recall rates for mobile advertising is as high as 29%
• Mobile ad spending is predicted to grow to $1.1 billion by 2008

"Mobile advertising will generate more revenue than all traditional types - even online advertising" - Eric Schmidt, CEO of Google