KPCB Internet Trends 2012 – Key Mobile Takeaways
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While we highly recommend the entire presentation, as it is a valuable read, we’ve highlighted a few key slides that would especially be of interest to our readers.KPCB Internet Trends 2012
This first slide is of particular interest to us; there are still about 6 billion mobile phone subscriptions worldwide that are not yet on smartphones. This indicates that there is ample room for the smartphone market to grow in the coming years.
The above slide is another standout – an impressive 29% of American adults own either a tablet or an e-reader in a relatively short period of time. The opportunity for publishers and media brands on both smartphones and tablets is massive and it will grow quickly in the next few years.
Mobile monetization continues to be an important conversation for our customers and this slide is of interest as it demonstrates that in April of this year, global mobile traffic is growing rapidly and on track to reach 10% of all internet traffic.
There is more good news for brands looking to monetize on mobile; mobile monetization is growing rapidly, and 29% of app revenue in 2011 was generated through in-app advertising.
The above chart dives further into mobile monetization opportunities by outlining the 20 billion dollar gap in time spent versus ad spend in mobile.
Mobile monetization is on track to hit enormous growth, as the above demonstrates, if the eyeballs are there, the money to reach them will soon follow. 
Incredibly, after 305 years, newspaper ad revenue in the US was surpassed by internet ad revenue in 2010. The growth has been slow, but as the graph demonstrates, 2010 was the year when American newspaper ad spending online finally managed to surpass that in print.
What are your initial thoughts on the presentation? Are you surprised by any of the trends presented? We’d love to hear your thoughts on Twitter or in the comments section below.