This Week’s Top Digital Media Stories - Week of August 30th
/Our roundup of the digital media resources you may have missed this week:
20% of Newspapers Now Have Online Paywalls
According to News& Tech, more than one-fifth of American newspapers now require readers to pay for a subscription for full online access. This number has doubled since last year. What implications does this have for the future of the newspaper industry?
There Are 16 Million iOS and Android Devices in Canada, Among Fastest Technology Growth in History Flurry reports that as of July of this year, Canada has over 16 million active devices. The same report confirms that smartphone penetration has surpassed 50% in Canada, and is on track to hit 60% by the end of 2012.
MMA Study: Mobile Should Be 7% of Total Spend According to data unveiled at the Mobile Marketing Association's CEO & CMO Summit, mobile ads should account for approximately seven percent of budgets. This is much larger than the one percent that is currently being spent in the space. The study was conducted by ROI firm Marketing Evolution, who projected that mobile’s share of the media mix will be "at least 10 percent" by 2016.
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