The world of publishing is transforming, traditional forms of media are losing their stranglehold, and this is only the beginning. The 3 billion present-day mobile users outnumber PC users worldwide. Marketing analysts predict that the "third screen" will soon become the most important medium in the world - be ready to join the revolution.
The number of smartphone users is on the rise.
- Smartphones make up 10% of the mobile market, growing at 60% per year
- By 2012, there will be 700 million smartphone users worldwide
- Smartphone adoption has grown 370% since the start of 2007
- Over the past several months, traffic from smartphones has dramatically increased and now accounts for 25.8% of worldwide mobile traffic.
Captivate your audience. Be there, no matter where there is. With your brand in their pocket, mobile users are smart consumers no matter where they are or when they use their mobile handset.
